What Should Be Included in My Property's Description? What Do Guests Ask About the Most?

A clear and honest property description is essential for managing guest expectations and building trust. Here's what you need to know about creating a comprehensive listing that addresses the questions guests ask most frequently.

Why Property Description Matters

Guests rely on your property description to decide whether your accommodation is right for them. By providing detailed, transparent information upfront, you reduce misunderstandings, improve the guest experience, and increase the likelihood of positive reviews.

Essential Information to Include

1. Property Accessibility

This is one of the most common guest concerns. Be clear about:

• On-site presence: Do you live on the property? Will you be sharing spaces with guests?
• Entry access: How do guests access the property? Is it ground floor or do they need to use stairs or an elevator?
• Mobility considerations: Are there stairs? Is the property accessible for guests with reduced mobility?
• Local construction: Mention any nearby construction work and schedules so guests aren't surprised by noise.
• Area noise levels: Disclose proximity to highways, bars, nightlife venues, or other noise sources.

Learn how to update your property description

2. Security and Maintenance

Guests want to feel safe and informed about their stay:

• Security devices: If you have cameras, alarms, or other security equipment, disclose their locations and confirm they'll be disabled during the guest's stay. This is both a legal requirement and a trust builder.
• Maintenance visits: Inform guests if pool cleaners, gardeners, or other service providers will visit during their stay. Provide details about timing and frequency.

3. Shared Amenities

Clarity about shared spaces prevents disappointment:

• Shared facilities: Specify if guests share the pool, garden, parking, or other amenities with you or other occupants.
• Pool details: Include access hours, seasonal availability, entry codes, and any specific rules.

4. Pets and Allergies

Pet-related concerns are frequent guest questions:

• On-site animals: Mention any pets you have or nearby animals (dogs, cats, farm animals) that guests might encounter.
• Allergy warnings: Let guests know if pet hair or allergens may be present, even if your property is pet-free.

Best Practices for Writing Your Description

• Be honest and specific rather than vague
• Use clear, simple language
• Organize information in logical sections
• Answer the questions guests ask most before they need to contact you
• Update your description regularly to reflect any changes

Key Takeaway

Transparency builds trust. The more detailed and honest your property description, the better prepared guests will be, leading to fewer questions, smoother stays, and more positive reviews. Take time to thoughtfully address common guest concerns—it's an investment in your property's reputation.