The Most Popular Islands in Europe


The weather is beginning to deteriorate at home as summer comes to an end. But, good news! The autumn months are some of the best times to book a sunny getaway! Consistently warm temperatures combined with off-season prices and far fewer tourists, what’s not to love?


And where better to experience it than on an island? Without having to travel far to the Caribbean or Asia, there are plenty of breathtaking islands only a few hours away by plane right here in Europe.


Holidu, the holiday rental portal, has dug into data to uncover which European islands are most frequently searched for by internet users in the UK. In cases where islands have the same search popularity, the number of Instagram hashtags was used to sort the results.

1. Tenerife, Spain | Avg. 165,000 searches per month

It’s official – Tenerife is the most popular European island among British people! Tenerife is the largest island in the Canary Islands and lies off the coast of West Africa. Scenically, it is dominated by the dormant volcano Teide, Spain’s highest mountain. Two airports ensure easy access, and so the sun-drenched island welcomes millions of holidaymakers every year. It’s no wonder why Brits flock to the island year after year to enjoy the sun all year round and the island’s incredible beaches.

Tenerife credit Maxim Berg via Unsplash copy

2. Lanzarote, Spain | Avg. 135,000 searches per month

In second place, we have another of the fantastic Canary Islands. Lanzarote offers opportunities for activities like surfing, diving, hiking, and cycling, making it a playground for adventure enthusiasts. Lanzarote’s black sandy beaches, formed by volcanic activity, offer a distinctive coastal experience. Like Tenerife, Lanzarote’s pleasant climate, with year-round sunshine, appeals to British travellers seeking respite from the colder months back home.

Lanzarote credit Thibault Mokuenko via Unsplash copy

3. Majorca, Spain | Avg. 134,500 searches per month

Majorca secures its sport as the third favourite island for British tourists to travel to. With a diverse landscape, fantastic beaches, numerous outdoor activities and good accessibility, Brits search for Majorca on the web around 134,500 times a month, and we can’t blame them! The island is treated to an average temperature of 27 degrees in September, making it the ideal autumn sun destination.

Mallorca (Image by Fa from Pixabay) copy

4. Santorini, Greece | Avg. 110,000 searches per month

The Greek island of Santorini steals fourth place thanks to its 110,000 monthly searches and more than seven million Instagram hashtags. Santorini is renowned for its breathtaking sunsets, picturesque white-washed buildings, and iconic blue-domed churches, making it a photogenic paradise. Visitors can explore historical sites like Akrotiri and ancient ruins, adding a cultural dimension to their stay. The local Greek cuisine, especially fresh seafood and Mediterranean flavours, adds to the overall experience. The island’s exclusivity and reputation for luxury travel attract those seeking a lavish escape.

Santorini - credits Pat via Pixabay

5. Madeira, Portugal | Avg. 110,000 searches per month

The Portuguese Atlantic island of Madeira is becoming increasingly popular as a travel destination. Nature lovers and active holidaymakers appreciate the exceptional climate, which has also earned the year-round green island the nickname “Island of Eternal Spring”. The period from April to October is considered the best time to travel to Madeira, so you’re not too late to enjoy the island at its best! The temperatures are considered particularly pleasant because the humidity is not so high and the days are wonderfully sunny.

Madeira (Image by Matthias Groeneveld from Pixabay)

6. Fuerteventura, Spain | Avg. 110,000 searches per month

Fuerteventura follows in sixth place with an average of 110,000 searches per month and more than three million Instagram views. This puts the Canary Island on par with Santorini and Madeira in terms of searches, but the corresponding hashtag was used less frequently on Instagram. Fuerteventura is a good destination because of its breathtaking beaches, pleasant climate and diverse opportunities for water sports activities. The average temperature in September is still an impressive 25 degrees.

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7. Gran Canaria, Spain | Avg. 90,500 searches per month

Another Spanish island made it into the ranking: with 90,500 searches per month on Google and over five million mentions on Instagram, Gran Canaria lands in seventh place. With an area of 1,560 square kilometres, Gran Canaria is the third largest of the Canary Islands after Tenerife and Fuerteventura and is virtually circular. Travellers encounter stark contrasts here: Within a day, they can enjoy beautiful beaches with extensive dunes and then hike high peaks.

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8. Ibiza, Spain | Avg. 90,500 searches per month

British tourists are drawn to Ibiza for various reasons. The island offers a mix of vibrant nightlife, stunning beaches, and beautiful landscapes. Ibiza’s reputation as a party destination, with its world-famous clubs and DJ performances, has made it a magnet for young Brits seeking an exciting nightlife experience. Additionally, Ibiza’s historic Old Town and picturesque beaches provide opportunities for relaxation and exploration. Despite recent shifts in tourism trends and preferences, Ibiza remains a sought-after destination for British travellers seeking a perfect mix of entertainment and relaxation.

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9. Corfu, Greece | Avg. 90,500 searches per month

Corfu offers stunning landscapes, greenery, and beaches, making it ideal for relaxation and exploration. The Old Town of Corfu, a UNESCO World Heritage site, features Venetian architecture, fortresses, and a rich history. From scuba diving to epic viewpoints, there’s a variety of things to do on the island, catering to different interests. Cruises and connections to nearby islands provide opportunities for exploration. Corfu’s culinary scene offers a blend of Greek and Mediterranean flavours.

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10. Rhodes, Greece | Avg. 75,600 searches per month

Last but not least, Rhodes is the 10th most popular European island with an average of 75,600 searches per month. Crystal-clear water surrounds the island in the Aegean Sea. Even though Rhodes, with temperatures of over 30 degrees in summer, is mainly suitable for a beach holiday, relaxing days by the sea can be combined well with excursions. For example, the old town of Rhodes, which is a UNESCO World Heritage Site, is worth a visit.

Rhodos (Photo by Antonio Magrì on Unsplash) copy


The ranking was created by Holidu, the holiday rental portal. To create the ranking, the average monthly Google search queries by users in the UK were gathered for the 1,946 islands in Europe. The list of islands was taken from the online encyclopaedia Wikipedia. In the case of islands having the same number of searches, the number of posts under the respective hashtag (e.g. #tenerife) on Instagram was used to prioritise. The data was collected in August 2023.

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