How to Boost Your Airbnb and Holiday Rental Bookings in Summer
Some practical Airbnb summer host tips to maximise profit in peak season
November 2025
Summer is the most fruitful season when it comes to listing a holiday accommodation in the UK. The warm season is indeed the most popular, whether it’s coastal resorts, historic cities, or mountain villages, ideal for enjoying pleasant temperatures. The period from June to September is, therefore, when hosts need to maximise their occupancy rate and stand out from the competition on the chosen holiday rental portal, focusing on a series of marketing strategies: let’s look at the best ones to increase summer bookings.
The listing: why is perfecting it important for successfully renting out my holiday home?
The first step to making the most of the holiday home peak season is to perfect your advert on your chosen holiday rental website, following a set of criteria. Here are some strategies for hosts, useful in summer and beyond.
The listing description
When describing your flat, you should be as clear as possible, using engaging language that makes potential interested parties perceive all the advantages of staying at your property. In addition to talking in detail about the rooms, amenities, and outdoor spaces, highlight the proximity to places that are particularly attractive during the summer, such as the beach. Emphasise those features that can make a difference during hotter days, such as air conditioning, the garden, and, most importantly, the swimming pool.
Keywords
Most holiday rental platform users conduct searches using specific keywords. For this very reason, you need to identify the keywords that are most likely to appeal to guests. Here are some examples:
- Free parking
- Self-check-in
- Near the sea
- Air conditioning
- BBQ area.
Take good photos for your holiday home
One incredibly important summer holiday home marketing strategy is to visually sell your holiday home to potential guests. Helping the user understand the real potential of your holiday home is essential to get great results during the summer season on Airbnb, Booking, and other booking portals. For this, photos are a valuable tool at your disposal. If you’re not particularly skilled in photography, turn to a professional who will know how to highlight every corner of your home, using natural light and making the spaces more inviting. If you prefer to proceed independently, follow these tips:
- Before taking photos, prepare the house for summer, for example by adding sun loungers and small tables in the outdoor areas and opting for lively colours for some furnishings, from cushions to bedspreads.
- Choose a sunny day: both the garden and the interior of the house look brighter and cheerier on a nice summer day, especially during the hours when the light is very intense.
- Use a good camera: you can even use your smartphone, as long as the photos are clear and bright.
Make your home ideal for summer: summer strategies for hosts
To increase your Airbnb bookings in summer, focus primarily on comfort. The hotter season can, in fact, make guests uncomfortable, especially in areas where temperatures reach high levels. To avoid excessive overheating of the property, you can implement a few measures:
- Air conditioning: This represents the best method to combat the heat. Their disadvantage is the high electricity consumption and significant running costs. If you wish to install more than one air conditioner, you’ll probably need to increase your property’s electrical capacity.
- Fans: Economical both in terms of purchase and electricity costs, fans offer decent efficiency against the heat. You can choose between ceiling fan models and portable ones. Naturally, the quality of cooling isn’t the same as air conditioning.
- Window frames and blackout blinds: These limit the spread of heat inside the house, proving to be good allies against intense heat.
- Outdoor furniture: If you have an outdoor space, such as a terrace or a garden, furnish it with functional outdoor furniture, from sun loungers to parasols, from chairs to gazebos. Don’t underestimate the lighting: to avoid impacting your electricity bill, you can choose solar-powered spotlights.
Adopt holiday home pricing strategies
It’s true that summer is the most in-demand period for guests and is peak season for your Airbnb. However, competition is considerable, so you can launch promotions on booking portals and your holiday rental website.
Consider summer packages
One of the most successful ideas is to apply a discount for those who book for over a week. Remember that long bookings allow you to save on cleaning costs and reduce your check-in and check-out procedures, resulting in savings of time and money.
Utilise the smart pricing feature
Smart pricing is a dynamic tool where you entrust Airbnb with the entire management of your rates. The algorithm will automatically adjust prices based on local demand for holiday flats, the presence of local events, and seasonality.
Increase prices depending on the period
To maximise your profit, you can try increasing the nightly rate at certain times during the summer. For example, weekends in July and August are highly sought after, so you can raise prices without affecting your occupancy rate.
How to promote your holiday home
Beyond rental portals like Airbnb, you have the opportunity to use other channels to rent out a holiday apartment:
- Social Media: Facebook, Instagram, and TikTok are excellent resources for promoting any type of business, including holiday homes. Post regularly, take good photos, and record quality videos. Furthermore, you can collaborate with influencers, a type of holiday home marketing that is becoming increasingly popular in summer.
- Website: If properly advertised, for example on social media or through search engine campaigns, your holiday home’s website can get you a large number of bookings, naturally avoiding paying commissions to agencies.
- Newsletter: Create a mailing list by adding all your previous guests. Ahead of the summer period, you can launch promotions and make them known to your past visitors.
Reviews
To be highly ranked in searches on booking platforms, it’s crucial to receive positive reviews. At the end of the stay, thank the guest and kindly ask them to leave a review: you can even use automated messages sent through your platform. Always respond to reviews, even negative ones, demonstrating professionalism and competence. Additionally, take inspiration from any suggestions from guests to improve the quality of the services you provide to clients.
Calendar management
If you use multiple platforms, you might have difficulties managing your calendar and end up with multiple bookings on the same day. To avoid this annoying problem, you have two options:
- Subscribe to a channel manager, a specific software to synchronise listing calendars and your website in real-time.
- Use iCal, a free tool that offers simple calendar synchronisation, albeit with a slight delay of a few minutes.
- Advertise your holiday home on Holidu, where you can easily manage your property listings across multiple platforms with Holidu’s calendar sync. This will automatically sync your calendars across all booking sites, meaning no overbookings or needing to manually block calendars yourself.