How to use ChatGPT for your holiday home business
Ways you can use ChatGPT to help you manage your holiday home
June 2025
Artificial intelligence (AI) is everywhere these days — and yes, it can even help you in your holiday rental business. Programs such as ChatGPT by OpenAI are free to use and are very user-friendly. If you’re a holiday rental manager or own a holiday home, you may be wondering how to use ChatGPT to help you manage your holiday home. Here we explore the ways ChatGPT can help: from writing texts for your holiday apartment ad & guest emails, to responding to reviews.
What is ChatGPT?
In case you haven’t heard of ChatGPT, it’s one of the most popular AI-powered tools around today. Although the interface is simple, there’s a highly sophisticated language model behind it. Simply enter a prompt and take a look at the response. ChatGPT can be used for everything from solving mathematical equations to finding the best way to resolve a dispute between family members.
People in all kinds of industries are finding uses for ChatGPT, including holiday rental owners who wish to rent their holiday flat.
How ChatGPT can help with your holiday rental business
There are dozens of ways that holiday rental owners can make use of the advanced technology behind ChatGPT to help them manage their holiday apartment. Here are some of the best:
1. Create text for your holiday apartment website
Maybe you don’t have great marketing or copywriting skills. Not to worry — ChatGPT can take care of that for you. To keep your text from looking too generic, be sure to provide as much information in your prompt as possible. For example, you should ask ChatGPT to generate a text based on the following:
- Your property’s location.
- Your property’s amenities, services and USP.
- Your target audience.
- Your brand identity — what kind of atmosphere do you want to create in your holiday rental?
Use ChatGPT to produce unique, catchy listings on holiday rental portals, as well as the text for your own holiday rental website.
2. Produce personalised email templates
It’s easy to find generic holiday rental email templates online, but with ChatGPT, you can personalise them to fit the brand and mood of your property. Let the AI tool help you with reservation request templates for your holiday apartment. Additionally, it can create booking confirmations, check-in advice, post-stay requests for reviews, and more.
3. Develop content for your marketing campaigns
You already know the importance of social media, Google Ads and other online spaces when it comes to marketing your holiday rental, but are you doing all you can? There are two very important ways that ChatGPT can help you here.
Firstly, it can produce copy for your ads. Again, you’ll want to give it specific information focusing on your brand, target audience, location, and so on to craft messages that are the perfect fit.
Secondly, it can advise you about marketing strategies. ChatGPT doesn’t just produce content — it also offers tips, tricks and advice. Through a brainstorming session with the tool, you may find new, fresh ways to advertise your holiday home online.
4. Respond to negative reviews
After someone rents your house for holidays, they may have a negative experience and take to the internet to complain. When you read a bad review, your emotions usually run high, and it can be hard to respond in a calm, professional manner.
You can copy the review into the ChatGPT engine and ask it to produce a response. Be very careful, though. Don’t just copy and paste ChatGPT’s reply, but read it thoroughly first. Sometimes, the AI may not quite grasp the situation, so the reply isn’t always entirely appropriate. What’s more, if the guest realises that your response is AI-generated, they may just become even angrier. In this case, it might be wise to use ChatGPT’s suggestions as a starting point while adding your own input, too.
5. Create area guides and lists of nearby attractions
Guides to the local area are a great way to add a personal touch to your holiday rental and enhance the guest experience. Let ChatGPT do the hard work for you by producing guides for people who rent your holiday flat. These could include cultural information, lists of nearby tourist attractions, details about local festivals, restaurant recommendations, and so on.
Be sure to proofread the work before passing it on to your guests. The information that ChatGPT is working from may be out of date, so it could point your guests to attractions that have already closed — or, conversely, it might miss some new, exciting places to visit.
How to use ChatGPT like a pro
Although the ChatGPT interface is incredibly simple, you’ll find that you’ll need some practice to make the most of the tool. Anyone can feed in a basic script for holiday apartment portals, but with a bit of work, you’ll see much better results. Here’s what to do:
- Use specific prompts. Feed ChatGPT with as much information as possible about your particular holiday rental. This will ensure that the content you get is a perfect fit, not just a generic description.
- Refine your prompts. One of the best things about ChatGPT is that you don’t have to settle for its first answer. You can respond with something like “Good, but make it more appealing to families.” It will then produce a revised text that fits your new, more specific criteria.
- Play around and experiment. Try using different prompts and see what results you get.
- Remember that each conversation is a separate file. Essentially, every time you open a new conversation with ChatGPT, you’re starting fresh. If you find that some prompts are particularly successful, you can save those conversations under a unique file name and return to them at a later date.
- Try giving ChatGPT a personality. In your first prompt, enter something like, “You are an expert in hospitality trying to encourage visitors to stay in a holiday rental. You are targeting eco-conscious travellers interested in environmental concerns and enjoy rustic luxury.” Now, all the responses ChatGPT gives you in that conversation will be in character.
- Use ChatGPT in conjunction with other tools. Try experimenting with other apps to see what they produce. You can then splice the content together to create something that’s just right for your business.
The more you use ChatGPT, the more precise results you’ll be able to achieve. You’ll also become better at identifying when someone else is using AI to produce content, which can be helpful.
Love it or hate it, it seems clear that AI is here to stay. Harnessing the power of ChatGPT can really make a difference to your holiday rental business, saving you time and producing effortless, professional content in the blink of an eye. This article is just the start. You may well find lots of other ways in which ChatGPT can help you run your rental business.