Renting holiday homes & apartments to business travellers
How to aim your holiday home towards business professionals
June 2025
Holiday apartments aren’t just for holidaymakers! You can actually make a significant profit by aiming your holiday rental at the lucrative business travel market. Read on to learn more about what business travellers want and how you can get your rental ready to welcome them.
Should you market your holiday rental to business travellers?
Business travellers are a very promising market for holiday rentals, but they’re not right for every holiday home owner. When deciding if you should pivot your holiday home towards business professionals, there are several things to consider. First, let’s look at the advantages:
- Business travellers often have a higher budget than holidaymakers, especially if they’ve got a company credit card. This means they’re happy to pay a premium for high-quality accommodation and services.
- Business travellers are usually well-behaved. They’re unlikely to throw wild parties and wreck your rental.
- The world of business never stops, so business travellers need accommodation all year round. People may only rent a home for holidays in peak season, while business travellers could come at any time.
- Business travellers tend to return to the same destinations again and again, often staying in the same city several times a year. This means you can get repeat customers — something that is incredibly valuable in the holiday rental business.
On the other hand, there are some disadvantages to consider:
- Business travellers can be more demanding. They have very high standards and may be used to staying in hotels. Catering to their demands can be a daunting task.
- Some business travellers will expect to work from your holiday rental. This may lead to higher utility bills.
- It’s very hard to get business travellers as your primary source of occupancy. This means you’ll probably have to take a mixture of business people and holidaymakers, which will require a careful balance in your property.
If you think that adapting your holiday home for business travellers is a good decision, here’s what you need to know.
How to adapt your holiday home for business travellers
Before you can start targeting business travellers, you need to make sure that your holiday rental has everything that they need. Here are some of the most common amenities and services that will encourage business travellers to rent your holiday flat:
- Fast, reliable Wi-Fi. Put simply, this is a must. Business travellers need to be confident that they can carry out their work in your rental. Ensure that the Wi-Fi works well in every room. There should be no connectivity blind spots within your property.
- A dedicated workspace. Install a spacious desk with a comfortable chair. There should be several charging points around the desk, enough for your business guests to charge all their devices. A poseable desk lamp is a nice extra, as it will give enough light for your guest to work at any time of day.
- Dedicated parking or good public transport links. Business travellers may need to attend conferences, meetings or workshops near your rental. As such, your rental should have good connections, which will allow them to get around easily.
- A reliable laundry service with ironing. Ideally, offer a laundry service with a fast turnaround time. Business travellers will need fresh, clean clothes for their meetings and events.
- Airport shuttle service. Business travellers often like to book all-in-one services. That means offering a reliable driver to collect them from the airport on arrival.
- Meal services. After working all day, your guests may not want to head out to a restaurant or cook for themselves. Instead, offer some kind of at-home dining so they can enjoy a fuss-free, relaxing meal at home.
- Wellness services. Business travellers often see relaxation as a top priority. See if you can organise a promotion with a local massage company to let your guests book relaxation sessions through your holiday rental.
- Mid-stay cleaning services. Business travellers may be staying for a week or longer. While holidaymakers may not mind a mid-service clean, it’s often essential for stressed professionals who don’t want to come home to a messy apartment.
If you can offer these services, you’ll be more likely to attract business customers to your holiday rental. Remember, you are competing with hotels for business travellers, so your rental should offer the same standard of accommodation.
Marketing your holiday home to professionals
There are three major marketing tactics you can use to advertise a holiday home to business travellers. Choose the strategy that seems right for you.
Firstly, some large holiday rental websites have a separate category for business travel. Before listing your property in this section, you should check out the competition. Have a look at other business-targeted properties in your area, see what they’re offering, and decide if your rental fits in. You may find that there is still some work that needs to be done to get it up to standard.
Secondly, you can directly target the workers themselves. This means that, in addition to corporate employees, you could offer accommodations for temporary workers, freelancers and digital nomads. If you’re going down this route, you’ll probably rely on the holiday rental portals you already use. Just make sure to emphasise how suitable your holiday rental is for business travellers, using the points already mentioned above.
Lastly, you can advertise your holiday home to business travellers by offering specific promotions. For example, provide special deals for guests who stay on weeknights or run loyalty promotions for repeat customers. Business travellers will often have connections in a specific area, so they may return to the same city time and time again. If you have a loyalty scheme, you can attract repeat customers.
Not every holiday rental is right for business travellers. However, if you can carefully tailor both your property and your marketing toward this market, you may be able to increase your profits and grow your business. Think carefully about the ways that the business travel market could enhance your holiday rental enterprise. You might well find that this sector is perfect for you.