Working from home and workation: How to adapt your holiday rental
Tapping into the workation trend: Adapt your holiday rental for telecommuting
- What is telecommuting and “workation”, and how you can benefit from them.
- Advantages of adapting your holiday rental for remote working.
- Tips and recommendations for adapting holiday rentals for teleworkers.
September 2023
In today’s era of digitalization, working from home has become the new norm. This mode of work, also known as telecommuting, has been adopted by companies around the world, allowing employees to perform their daily tasks from the comfort of their homes. But what if we combine this concept with holidays? This is where the term “workation” comes into play.
In this article, we’ll explore how you can make your holiday property attractive to these guests. We’ll delve into the advantages of adapting your holiday rental for remote work, and give you some suggestions on how you can turn your property into the perfect environment for any telecommuter. So, if you own a holiday home and are looking for ways to maximize your income and appeal to a new market segment, this article is for you. We will provide you with practical and useful tips that will help you adapt your property to meet the needs of remote workers. So, read on and find out how you can take advantage of this emerging trend!
What is telecommuting and “workation”?
Telecommuting, also referred to simply as “remote working”, allows employees to perform their tasks from anywhere, as long as they have an internet connection. This flexibility has allowed companies to continue operating during the pandemic and has provided employees with a work-life balance. However, working from home can also have its challenges, such as home distractions and lack of adequate workspace.
On the other hand, “workation,” a fusion of the words “work” and “vacation,” is an emerging trend that allows people to work remotely while enjoying a holiday environment, either in apartments or holiday homes. This idea has gained popularity in recent years, especially with the rise of remote work due to the COVID-19 pandemic. As a result, more and more people are looking for holiday rentals that can offer not only a place to relax but also a suitable space to work. This trend has led many owners to adapt their holiday properties to meet the needs of those looking to combine work and leisure. In doing so, they can not only attract a new market segment but also maximize their income by offering long-term rentals.
Advantages of adapting your holiday rental for remote work
Adapting your holiday rental for remote work can offer numerous benefits.
- For owners, it can mean higher occupancy year-round, as guests who work from home can book for longer stays. In addition, by offering a space suitable for remote work, you can attract a new market segment.
- For guests, the ability to work from a holiday environment can improve their work-life balance. They can enjoy a change of scenery, and get away from the distractions of home while maintaining their work productivity.
In addition, by providing a comfortable and peaceful work environment, you can improve your guests’ satisfaction and increase the likelihood that they will return in the future. Adapting your holiday rental for remote work can be a winning strategy to maximise your revenue and meet the needs of your guests.
How to adapt your holiday rental for telecommuting
To attract guests looking to work from home, your holiday property must be equipped with the right amenities. Not only can this provide a comfortable and quiet workspace, but it can also help you build guest loyalty. Here are some measures you can implement:
Visibility on rental platforms:
To attract remote workers, your property must be present on the holiday rental platforms most used by this audience. Post your property on Holidu and be sure to highlight the features that make it ideal for remote work.
High-speed Internet:
A fast and stable Internet connection is essential for remote work. Make sure your property has this service, as it will be a deciding factor for many guests.
Create a workspace:
Design a dedicated space for work at your property. This should have a table, a comfortable chair and enough plugs for electronic devices. In addition, it is also important to provide your guests with the office equipment and supplies they might need, such as a printer, scanner, paper, pens and sticky notes. Finally, having coffee or tea in the kitchen can help your guests increase their productivity, and is a detail that makes all the difference!
Adequate lighting:
Lighting is a key factor in productivity. Provide good lighting in the work area so guests can work comfortably at any time of the day.
Quiet environment:
Noise and distractions can be detrimental to productivity. Make sure your property, or at least the area dedicated to work, is located in a quiet place where guests can concentrate on their work.
Make your property child- and pet-friendly:
If your guests are planning an extended stay, they may want to bring their children or pets. Make your property welcoming and safe for all family members.
Flexible rates and discounts for long-term stays.
Consider offering flexible tariffs that may be more convenient for remote workers, such as nightly, weekly or monthly rates. In addition, provide significant discounts for long-term stays (e.g., 10-20% discount for stays of a month or more) to make the property more attractive and affordable for those who plan to work remotely for an extended period.
Optimizing the property description:
In your property description, highlight the features that make it attractive to remote workers. If your property has all of them, highlighting the points we have mentioned so far can help.
Conclusion
Adapting your holiday rental for remote work can be a great way to attract a new market segment and increase your revenue. By providing a comfortable and well-equipped workspace, you can make your property attractive to guests looking to combine work and leisure. In addition, by offering flexible tariffs and discounts for longer stays, you can incentivize guests to stay longer, which can increase your revenue in the long run. In short, adapting your holiday property for remote work is an investment that can pay off in terms of bookings, guest satisfaction and profitability.