Ideas for your holiday rental's Instagram account
Content ideas, managing an Instagram profile for holiday rentals, and other strategies for your property and you to succeed on this social network
Trendy social media platforms can be the perfect allies to showcase your holiday accommodation and attract more guests. However, simply posting your property and announcing it haphazardly on social media won’t cut it. To fully leverage this tool, other aspects need to be considered as well:
- Take professional, appealing, and evocative photos.
- Opt for posts with modern and well-segmented content.
- Boost your brand identity with a contest.
- Engage your guests and tag them in posts and stories.
How to successfully promote your holiday home on social media
Social media is an indispensable promotional tool in the 21st century. Any holiday accommodation needs to be present in the digital realm to thrive. A good management of different platforms can make a difference. Instagram, in particular, has emerged as one of the most effective for retaining a certain client base. However, to showcase our holiday home in an attractive, suggestive, and appealing way, we must first take care of its appearance. Physical presence will be inseparable from the ability to make an impact on social media.
Users highly value a property that is well-maintained, clean, equipped with all essential amenities for a comfortable stay, and, at the same time, meets the necessary characteristics for the comfort of its guests: bedrooms, living rooms, proximity to the beach, common areas, proximity to the city centre, etc. But, no matter how attractive the holiday rental is, it won’t be as profitable if it’s not well-positioned on Instagram and presented with original and captivating content. The possibilities are endless. In this article, we’ll provide you with a series of tips to make the most out of your holiday rental’s presence on Instagram. Will you join us?
Invest in high-quality graphic and narrative content to advertise your holiday home
Unlike other more controversial social networks, Instagram is a friendly and pleasant platform where visuals are paramount and joy is valued. The photos and videos illustrating your posts, stories, and reels must be visually appealing. Do you know the phrase “that apartment caught my eye”? It’s one of the most commented among guests. Cleanliness, organization, and lighting are three indispensable factors for presenting your holiday rental to society.
Plan the composition of your property and aim to take photos and videos in high quality, preferably in maximum resolution. Don’t forget to add variety to the snapshots you upload to Instagram. Your audience wants to know all the details of the holiday home. Keep in mind that this social network allows you to post up to ten photos per post in gallery format. And if your property has outdoor spaces, make them presentable and show them off. It’s a real incentive for guests.
Infuse your posts with friendliness and modernity
If we want to establish our presence on Instagram and make the most of it, we have to hop on the bandwagon of new trends and understand the language codes of this social network. It’s not easy to strike the right tone; it all depends on your level of understanding of your audience, your boldness, and the limits you set for yourself. Here are some ideas to spice up your posts with original content:
- Create original content on Instagram with hooks and incentives for participation. You can ask questions to the audience, mention other users, link to websites of holiday rentals, or propose a contest with a prize you can afford.
- Opt for a modern design that follows current trends. For example, captioning videos works very well on Instagram, but overly text-heavy infographics don’t thrive. Minimalism and order over the baroque. Youthful language over dense language. Short and concise over long. Filters and effects over sober publications. Make sure to stay up-to-date and explore among decidedly mainstream Instagram accounts.
- Continuously encourage interaction. Social media platforms are designed for interaction and connecting with other users. You must nurture your spirit of animation; it will not only help to portray a dynamic and reliable account but also to understand what your guests and audience think about your holiday rental and what they need from you as a host.
- Ensure your posts are dynamic and varied. Don’t overuse photos and avoid rigidity; use carousels, videos, stories, reels, etc. Explore the possibilities offered by this social network and show your boldness; it’s a highly valued quality on Instagram.
Show your audience the benefits of booking your holiday rental
Many people wonder: how can I rent out my holiday home? The answer lies with you: nobody knows the locality where your apartment or rural holiday home is better than you do. Therefore, dare to go out with the camera and promote activities to capture the guest’s attention. Show everything they can see in person if they book your accommodation. Visit the main tourist attractions: museums, restaurants, local festivities, or natural landscapes. Interact with the local population. It’s time to boast about your tourist destination; it’s time to advertise your holiday rental.
Some tricks to make your Instagram posts go further
- Show what happens behind the scenes. Show your followers how you manage the Instagram account and how you handle the holiday rental. That honesty behind the camera will show your more human side and earn you the trust of the public.
- Collect testimonials from satisfied guests. Showing an honest opinion from travelers you’ve hosted with professionalism and your best attention will add points. Choose honest and credible opinions. Your apartment or rural holiday home should be perceived as a warm, safe, and comfortable place that people always want to return to.
- Invest in advertising. Explore options to reach further through advertising on the platform itself, with sponsored content that will soon reach your target audience. Encourage people to rent your holiday flat. You can also enlist the help of an influencer; these public figures have a loyal audience that could become future clients. The idea of recording a short video with an influencer enjoying their stay in your holiday rental is very powerful.
- Generate educational content. By publishing content about active tourism and everything related to rural and natural environments, you’ll get reads and interactions. Quality informative posts are frequently shared by Instagram users, especially if they connect with their interests. And if you also show details of social commitment, even better. Showcase your educational side about your holiday rental on social media.
- Memes in video format. It’s the latest trend on Instagram, creating memes with holiday images and humorous jokes for all audiences in short video format. TikTok has notably influenced Instagram and vice versa; the influence is bidirectional.
In conclusion, Instagram is a tremendously useful and versatile tool if you want to use social media to promote your holiday rental. With it, you can publish truly captivating content. But, to use it well, it’s necessary to research about this social network and plan a social media strategy with quantifiable objectives. You can do it self-taught or with expert advice, but one thing is certain: with work and patience, you can monetize the time dedicated to your account. Dare to use your Instagram for holiday rentals and increase your profitability from now on!