Position your property as a luxury holiday rental

February 2024

When renting out a holiday property, it can be intriguing to attract an audience seeking exclusive and high-quality experiences. Join us to explore valuable strategies and tips for owners aspiring to elevate their property’s status and position it as a luxury holiday rental.

To capture the attention of potential guests, presentation is key. Investing in professional photography and maintaining the property impeccably is essential. Hiring an interior designer can optimise the layout and décor, creating an attractive and sophisticated atmosphere.

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Design and decor

The choice of furniture and design is crucial in creating a luxurious ambience to advertise your holiday home. Opting for high-quality furniture, combined with a carefully selected palette of colours and textures, significantly contributes to the exclusive perception your guests will have during their stay.

The key lies in paying meticulous attention to details in decoration and location, whether it’s a city, beach, or mountain setting. The careful selection of colours and luxurious textiles adds a sophisticated touch, and by incorporating quality elements such as furniture with exceptional finishes, you can create an exclusive atmosphere that will make your guests feel like they’re on a luxury holiday.

Exclusive furniture:

• Opt for furniture from renowned brands that offer quality and style. One of the best in wood is Andreu World if you want a rustic look. Alternatively, for something more conventional and functional, Kettal is your best bet.
• Incorporate unique and personalized pieces to add an exclusive touch with products from Saccal, which provide innovation and simplicity.
• Choose sophisticated lounge sets and beds with elegant details. If your property suits a beachy style, the Viccarbe brand is perfect for acquiring luxury pieces at affordable prices.

Sophisticated colour palette:

Use neutral colours and soft tones to create a relaxing atmosphere.

• Elegant neutrals:
  • White: use pure white or ivory for walls and main elements, creating a bright and timeless base.
  • Grey: incorporate soft grey tones in furniture and textiles to add sophistication without overwhelming the space.
• Sophisticated earth tones:
  • Beige and sand: integrate warm tones in curtains and rugs to provide warmth and comfort.
  • Light brown: use lighter-toned wooden furniture to add a natural and elegant touch.

Add touches of vibrant and deep colours in accessories and artworks.

• Personality-packed colour touches:
  • Deep blue: add details in navy or sapphire on cushions, blankets, or decorative details to create contrast and depth.
  • Burgundy: incorporate touches of burgundy in elements like pillows or armchairs for a touch of opulence.
  • Sage green: use sage green tones in indoor plants, cushions, or decorative details to add freshness and sophistication.
  • Emerald: add touches of emerald green in accessories for a sense of luxury and elegance.

Avoid flashy colours in accessories that may distract from the luxurious atmosphere.

• Metallics and textures:
  • Silver and gold: incorporate metallic elements in details like mirror frames, lamps, or decorative accessories.
  • Metallic textures: use fabrics with metallic threads for curtains or cushions, adding subtle shine to the colour palette.
  • Bluish-grey: introduce shades of bluish-grey in upholstered furniture or walls for a touch of modernity and serenity.
  • Black Accessories: add touches of black in lamps, picture frames, or decorative details for an elegant contrast.
  • Black Furniture: incorporate black furniture for a bold and sophisticated touch.

Quality textures and materials:

Enhance the luxury tourism experience by incorporating high-quality textures and materials into every corner of your property. Some suggestions to ensure an excellent environment are:

• High-end textiles: for curtains and pillows, opt for luxurious textiles like silk, velvet, or linen. These materials offer palpable softness, blending a touch of opulence and comfort.
• Stylish rugs: select quality rugs that complement the overall style of the décor. Soft textures and elegant designs will create a cosy yet elegant experience.
• Noble and durable materials: bet on durability and elegance. Incorporate materials such as marble for elegant surfaces, noble wood for warm details, and stainless steel for a modern and resistant touch.

Elegant lighting:

• Sophisticated design lamps: elevate the style by installing design lamps that harmonize seamlessly with the overall aesthetics of the décor.
• Dimmable lighting for more versatility: opt for dimmable lighting systems that allow you to adjust the intensity according to the occasion. This versatility allows you to create different atmospheres, from soft light to brighter and more energetic lighting.
• Wall sconces and floor lamps for focal points: these elements provide additional lighting and also enhance the elegance of your spaces.

Sophisticated art and decor:

The incorporation of carefully selected pieces of art and decorative elements can elevate the status of holiday rental websites. Here are some recommendations to add a more refined touch:

• Artworks on the walls: add original artworks or reproductions from recognized artists that harmonize with the overall aesthetic of your property.
• Decorative mirrors: visually expand your spaces by strategically incorporating decorative mirrors. These add a touch of glamour and create an illusion of larger and brighter spaces with a sense of openness.
• Elegant and personal accessories: select decorative accessories that reflect your personal style, but always maintain elegance. Details like vases, flower pots, sculptures, scented candles, and candelabras can be the touch that makes each corner memorable for your guests.

Exclusive outdoor spaces:

Outdoor spaces in a luxury holiday rental are an essential extension of the guest experience, so outdoor areas must maintain elegance and comfort. Here are some suggestions for creating exclusive outdoor spaces:

• Design outdoor areas with comfortable and elegant furniture. Incorporate outdoor chairs and sofas with plush cushions that invite your guests to relax and enjoy the surroundings.
• Hanging lamps, recessed lights, or lanterns can create a charming atmosphere that allows your guests to enjoy outdoor spaces even at night; in balcony areas, gardens, or around pools.
• Enhance the experience by including elements such as an illuminated pool, a cosy jacuzzi, saunas, or a barbecue.

Marketing strategies to maximise your luxury holiday rental

Effective promotion of luxury homes plays a significant role in generating more bookings on holiday rental portals. Some quality marketing strategies that will help you stand out and maximise visibility are:

1. Using a rental platform like Holidu is essential. Include professional photographs when posting your holiday home ad, highlighting the most attractive aspects of your property and providing detailed descriptions that clearly communicate the advantages, luxuries, and amenities offered.
2. Use social media, online advertising, and email campaigns to increase the visibility of your property. Consider collaborating with influencers in the tourism sector to amplify your reach and generate interest.
3. Provide detailed information about the nearby area, highlighting local attractions and activities with a tablet installed in your property. Additionally, offer personalised assistance by adding contact numbers for clinics, hospitals, and the police.

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